Doing justice to Berwin Leighton Paisner's web ambitions
The BLP website demonstrates that methods used in the consumer space to create smart, client-friendly user interfaces and complex websites can be translated to the business realm with great success.
Since launch BLP has seen site statistics that prove they’re on the right track. According to Brian Macreadie, Marketing Development Manager at BLP: “The average visitor is staying on site approximately 50% longer and one-page visits have reduced by a third compared to our original site, which we believe is down to improved navigation and more interesting presentation. We’ve also seen people coming to look at one legal discipline, and then take time to check-out others, which can’t harm our chances of cross-selling our services.”
We continue to work closely with BLP to fine-tune and develop its web presence to offer clients and prospective customers an even more engaging and informative user experience.