King of Watersports

Surfin’ with ease

King of watersports (KOW) is UK’s leading online multi-brand water sports retailer. With a dedicated team of water sports enthusiasts, KOW delivers an unrivalled choice of water sports kit from market leading manufacturers in kitesurfing, wetsuits, surfing, sailing, wakeboarding and kayaking.

LavaSuite Commerce and Content Management systems empower KOW to merchandise products in the best possible way and enrich the customer journey. After switching over to LavaSuite, KOW has observed higher levels of customer engagement and a 42% increase in mobile revenue. These positive numbers are result of a fully responsive website with a clean and simple user interface design. A straightforward and feature packed CMS system empowers the content managers at KOW to truly own their content without worrying about the technology behind it.

We continue to work closely with KOW to grow the brand internationally with a focus on globalisation of content, payment and delivery options.